CauseWired readers know that I really like “flash causes,” quick and nearly instant efforts to organize, activate, raise money and gather attention online. So I’m really enjoying the rapid roll-out of a nifty little Thanksgiving campaign on Twitter and the web.
The folks at EpicChange.org and my friend Avi Kaplan have launched TweetsGiving, a Twitter-based effort to “demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in Tanzania.”
The premise is simple: use Twitter to say what you’re thankful for and use the #tweetsgiving hash tag. Encourage others to do the same thing. Link as much as possible to the TweetsGiving page and get folks to give a little money via a ChipIn widget. That’s it.
I spoke to Avi about the mini-campaign two nights ago, and already it’s sweeping Twitter – and more than $3,100 has been raised. That’s very cool (to use the technical term).
So as you polish off that second piece of pumpkin pie this long holiday weekend and glance at your iPhone or laptop, hit that #tweetsgiving tag on Twitter and give a little virtual thanks.
Let me see, I’m thankful for my readers, for my publisher, for my commenters, for my reviewers….
Philanthropy and nonprofit management expert Susan Carey Dempsey is the editor-in-chief of onPhilanthropy.com.
Veteran consultant, journalist and entrepreneur Tom Watson is the author of CauseWired: Plugging In, Getting Involved, Changing the World, a new book about online social activism.
Social media and philanthropy evaluation expert Allison Fine is the author of Momentum: Igniting Social Change in the Connected Age.
Veteran development consultant Stephen Manzi is a recognized national leader in nonprofit management and fundraising strategy. 








Tom, Thanks so much for writing about our project.
I’m a big fan of yours, so it means even more to me.
Happy Tweetsgiving, and Happy Thanksgiving!